Physical activity: encouraging activity in the general population
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Quality statement 1: Physical activity champions
Quality statement
Local authorities and healthcare commissioners have a senior level physical activity champion to oversee the development and implementation of local strategies, policies and plans.
Rationale
Moving more and being more active in everyday life is important for the health of the general population. A physical activity champion at a senior level can support cross-sector working with other departments such as transport, planning, leisure and health. They will ensure local strategies, policies and plans are developed by using community engagement approaches to encourage and raise the profile of physical activity, reduce inactivity and address local need.
Quality measures
Structure
a) Evidence that local authorities and healthcare commissioners have physical activity champions at a senior level.
Data source: Local data collection, for example, a review of local authority and healthcare commissioner staff organograms.
b) Evidence that physical activity champions in local authorities and healthcare commissioner are responsible for ensuring local strategies, policies and plans are developed and implemented.
Data source: Local data collection, for example, a review of local authority and healthcare commissioner programmes, annual implementation reports and council portfolios.
c) Evidence that physical activity champions ensure community engagement approaches have been used to develop and review local strategies, policies and plans.
Data source: Local data collection, for example, a review of Joint Strategic Needs Assessment, joint health and wellbeing strategy and local cycling and walking implementation plans.
Outcomes
a) Proportion of adults meeting the recommendations in the UK physical activity guidelines.
Data source: National data on adult sport and physical activity is available from Sport England's Active Lives Survey and Public Health England's Physical Activity tool.
b) Proportion of children and young people meeting the recommendations in the UK physical activity guidelines.
Data source: National data on adult sport and physical activity is available from Sport England's Active Lives Survey and Public Health England's Physical Activity tool.
What the quality statement means for different audiences
Local authorities and healthcare commissioners ensure that theyhave physical activity champions at a senior level who work in partnership with other partners such as transport, leisure and health. They ensure that community engagement approaches are used to develop and review local strategies, policies and plans to increase physical activity.
Physical activity champions (a senior member of the local authority or healthcare commissioning group) should be enthusiastic and passionate about promoting physical activity work in partnership with other partners such as transport, leisure and health. They should also ensure that community engagement approaches are used to develop and review local strategies, policies and plans to increase physical activity.
People in the community know that their local authority and healthcare commissioner have physical activity champions at a senior level who have a responsibility to promote and encourage them to be more physically active to improve their health. People may have the opportunity to help develop and review their local strategies, policies and plans, which include their views and physical activity needs.
Source guidance
Physical activity and the environment (2018) NICE guideline NG90, recommendations 1.1.1 and 1.1.2
Behaviour change: individual approaches (2014) NICE guideline PH49, recommendation 1
Physical activity: walking and cycling (2012) NICE guideline PH41, recommendation 1
Physical activity for children and young people (2009) NICE guideline PH17, recommendation 2
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